About Color Merchants

Color Merchants was founded in 1987 and has since garnered a reputation for unmatched quality and customer service in the jewelry industry.  Thanks to our 23 years of experience, Color Merchants is now the leader in wholesale diamond sales.

At Color Merchants, we have you covered from head to toe - our stunning collections range from simple, yet elegant earrings to stunning and intricate three-stone jewelry.  And though we may be at the top of the diamond world, we’re constantly creating new collections and one-of-a-kind individual pieces to help you shine in your market.

Rather than grow distant through our tenure as leaders of the wholesale jewelry world, we’ve maintained our focus on quality relationships with our customers. Color Merchants works with you to provide the best products for your unique needs. We offer more than products - we’re a partner, not just a dealer. Our 23 years of experience have granted us unparalleled insight and a broader inventory than any other wholesaler.

With Color Merchants, you can be confident in the quality of your products because you’re buying 100% genuine products direct from the manufacturer, with quick delivery and the lowest prices.